Detroit 2015: Hits, Misses, And Revelations

DETROIT, Michigan—Porsche, Volvo, and Mazda all are absent from the North American International Auto Show this year, adding themselves to a list that for years have included Jaguar Land Rover, Ferrari, Maserati, Aston Martin, Rolls-Royce, Bentley, Lamborghini, and Tesla. While we miss the Volvo stand’s coffee, local Volvo dealers set up a display of models, all in white, just outside the Cobo Hall show floor, where Mitsubishi nearby flanked a Mirage sedan with an Outlander on one side and an Outlander Sport on the other, all in dark paint colors, on an unadorned display in a dark corner. There was no Mini stand this year: on the short press conference day, Monday, the BMW stand had a lone Countryman surrounded by Bimmers, though by Tuesday the Mini was no where to be found.

GAC Motors’ stand was bigger and brighter than ever this year. Its president, Yu Jun, announced the automaker would attend this year’s National Auto Dealers Association meeting in Las Vegas, “in preparation for entering the U.S. market in the fourth quarter of 2019.” But if NAIAS ’18 was about anything, it was about trucks; from the new Chevrolet Silverado and Ford Ranger, to the Ram 1500 and the Mercedes-Benz G-Class. The Chevy Silverado and Merc Gelendawagen both premiered off-site, and this could be a good model for NAIAS shows to come. By the time press days start all the important stuff has been revealed, and we can concentrate on interviewing executives, designers, and engineers while we get to see all the new cars and concepts up close.

More time, in other words, to pick our hits, misses, and revelations…

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Source : http://www.automobilemag.com/news/2018-detroit-auto-show-hits-misses-and-revelations/

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