Mahindra To Launch Electric Supercar Brand

Pininifarina PF0 design sketch

Enlarge Photo

Exotic cars have always gotten attention for using innovation as well as performance to inspire buyers' passion.

That hasn't changed, but one thing has: those cars' buyers are no longer inspired by pounding pistons and roaring exhaust. Going electric is now a minimum entry point, says Michael Perscke, CEO of Automobili Pininfarina, a new electric car venture with an historic Italian name. 

"It no longer works to launch an aspirational brand with a gas engine," Perschke says. "You have to start in the 21st Century."

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Perschke sat down with Green Car Reports for an interview in New York City, ahead of the New York Formula E race on Sunday.

Pininfarina is a well known Italian coachbuilder and designer, but has never before built and sold its own cars.

Now with a fresh infusion of cash from Indian automaker Mahindra, which bought Pininfarina in 2015, the company plans for the first time to launch its own line of cars, starting with a multi-million dollar exotic sports car, the PF0, in 2020.

Pininifarina PF0 design sketch

Pininifarina PF0 design sketch

Enlarge Photo

Source : https://www.greencarreports.com/news/1117698_storied-pininfarina-to-launch-new-line-of-exotic-electric-cars

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