Cool Cars Dodge Charger 2017 Beverly Hills Magazine

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There is no greater democracy than car enthusiasm. Even in a city as wildly diverse as Los Angeles, with millions of people cramming onto freeways every day, the culture of cars -- the part we love, anyway -- transcends class distinctions that would otherwise shackle some groups under piles of preconceived notions and other social strictures. Cool cars can free us from that. From Bugattis in Beverly Hills to lowrider Chevys in East L.A., the love of cars is the same for everyone. This love is celebrated in the Red Bull Music Academy-produced documentary “L.A.: Cars + Music.”

“The city’s diverse, the car culture’s diverse, this will be the first time we bring it all together,” said Victor Carillo of The ID Agency, which helped create the documentary.

The 15-minute film showcases many aspects of California car culture. There’s a segment on artist and director Estevan Oriol and his beautiful blue lowrider; one on Rod Emory, who makes Outlaw Porsches at Emory Motorsports in The Valley, and we meet Dorian Valenzuela, the JPL engineer-turned Alfa Romeo restorer, as well as a group of donut lovers who occasionally hold impromptu spinout contests in intersections in the Crenshaw District.

Estevan Oriol's Chevy lowrider Photo by Estevan Oriol

Each interviewee also describes the kind of music they like to go with their cars. Oriol likes West Coast rap; Emory likes Ozzy and Led Zep, Guadalupe Rosales likes old-school oldies to go with her lowriders.

“We all love cars and music,” said Rosales. “It’s all love. We’re all together for our passion.”

“To me, it came out pretty much perfect,” Oriol said of the movie. “To show lowrider culture as a positive thing instead of a negative thing, that was wonderful.”

“It started as an idea and turned into a really cool project to unite car culture in Los Angeles,” said Carillo. “Everyone loves cars.”

The film goes live at 11:00 a.m. PST on the Red Bull Facebook page. Try this link: here.

The film was created in support of another Red Bull arts project that debuts Oct. 15, the Ryoji Ikeda A [For 100 Cars], a musical performance that will be held at the Red Bull Music Academy Los Angeles Festival on Oct. 15. In that one, artist Ryoji Ikeda will present a new composition through the sound systems of 120 cars. That will be something to see and hear. You can get tickets for that here.

Mark Vaughn

Mark Vaughn - West Coast Editor Mark Vaughn covers all car things west of the Mississippi from his Autoweek lair high above the LA metropolis.

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Source : http://autoweek.com/article/car-life/red-bull-music-academy-documentary-celebrates-las-diverse-car-culture

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