Automobili Pininfarina Appoints Board Of Directors To Launch Luxury Car Portfolio

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Luca Borgogno

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Design Director  

Rome. Now in New York, ahead of the city's Formula E street race, he will present PF0 design images to potential owners, retail partners and media. These will be in private sessions during the Formula E race weekend programme from July 12-15, ahead of hosting private VIP viewings of PF0 during Monterey Car Week in August." data-reactid="32">With over 14 years' experience as one of Pininfarina's leading designers, Luca introduced early PF0 dreams to potential clients and retail partners in Rome. Now in New York, ahead of the city's Formula E street race, he will present PF0 design images to potential owners, retail partners and media. These will be in private sessions during the Formula E race weekend programme from July 12-15, ahead of hosting private VIP viewings of PF0 during Monterey Car Week in August.

Anika Rose

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Human Resources Director  

Munich, where she was Head of HR Services for Central Europe. Prior to that Anika worked as an HR professional in some of the world's leading global brands across hospitality and leisure. Kongsberg Automotive is a world-leading automotive parts supplier, headquartered in Zurich, Switzerland and with production facilities around the globe." data-reactid="34">Anika joins Automobili Pininfarina after nearly seven years in senior Human Resources roles at Kongsberg Automotive in Munich, where she was Head of HR Services for Central Europe. Prior to that Anika worked as an HR professional in some of the world's leading global brands across hospitality and leisure. Kongsberg Automotive is a world-leading automotive parts supplier, headquartered in Zurich, Switzerland and with production facilities around the globe.

Marcus Korbach  

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Sales Director  

Middle East and Asia.  In that role he managed all brand, sales and network activities whilst also contributing to the launch strategy of the Bugatti Chiron. Prior to Bugatti, Marcus worked for McLaren Automotive during its launch phase as McLaren Special Operations Sales Manager and Sales Manager for the McLaren P1 - the world's first hybrid supercar." data-reactid="36">Marcus joins Automobili Pininfarina from Bugatti S.A.S where he represented the luxury performance car brand as their Regional Managing Director for Middle East and Asia.  In that role he managed all brand, sales and network activities whilst also contributing to the launch strategy of the Bugatti Chiron. Prior to Bugatti, Marcus worked for McLaren Automotive during its launch phase as McLaren Special Operations Sales Manager and Sales Manager for the McLaren P1 - the world's first hybrid supercar.

Paolo Dellacha

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Product and Platform Director  

Paolo is responsible for the product definition and development plan of the future range of Automobili Pininfarina sustainable luxury electric cars, with a key focus on defining vehicle technology to meet the desires of the world's most discerning customers. Prior to joining Automobili Pininfarina, he spent nearly two decades in computer-aided engineering: specifically, testing, engineering and design roles at Ferrari, Maserati and Alfa Romeo. After starting as a vehicle dynamics professional, Paolo lead complete new vehicle development programmes and was most recently appointed Director of Vehicle Concept and Architecture of Alfa Romeo and Maserati. Paolo is a published author of automotive technical papers and was part of the team that secured drivetrain and chassis patents for Ferrari.

For more information and media kit, please visit http://www.automobili-pininfarina.com   

Editor

'

s notes  

Automobili  

Pininfarina

and

PF0  

From an operational headquarters in Munich, Germany, and with a team of experienced automotive executives from luxury and premium car brands, Automobili Pininfarina will bring to market unique, beautiful and technically-advanced sustainable luxury electric cars. Designed, developed and produced in Germany and Italy, all models will be sold and serviced in all major global markets under the brand name Pininfarina. The new company aims to be the most sustainable luxury car brand in the world

The company is a 100 per cent Mahindra & Mahindra Ltd investment and has been named Automobili Pininfarina following the signing of a trademark licence agreement between Pininfarina SpA and Mahindra & Mahindra Ltd. Pininfarina SpA will take an influential role in supporting design and production capacities based on their unique almost 70-year experience of producing many of the world's most iconic cars.

Anand Mahindra, Chairman Mahindra & Mahindra, Paolo Pininfarina, Chairman of Pininfarina SpA, and Dr. Pawan Goenka, Chairman Mahindra Racing, launched the new car brand with Michael Perschke, CEO Automobili Pininfarina at the Rome Formula E race on April 13th 2018. Mahindra has quickly built up experience of cutting-edge 'race-to-road' sustainable high-performance technological innovation having competed in every Formula E race since the world's most innovative motor racing series began in 2013." data-reactid="44">Anand Mahindra, Chairman Mahindra & Mahindra, Paolo Pininfarina, Chairman of Pininfarina SpA, and Dr. Pawan Goenka, Chairman Mahindra Racing, launched the new car brand with Michael Perschke, CEO Automobili Pininfarina at the Rome Formula E race on April 13th 2018. Mahindra has quickly built up experience of cutting-edge 'race-to-road' sustainable high-performance technological innovation having competed in every Formula E race since the world's most innovative motor racing series began in 2013.

Automobili Pininfarina will combine this 'in-house' expertise with partnerships with some of the world's leading automotive design and engineering suppliers to support its aggressive targets for performance and market launch in late-2020.

The first car from Automobili Pininfarina will be an ultra-low volume ultra-luxury electric hypercar codenamed PF0 that will retail at between $2.0 and $2.5m. It will be followed by a range of low-volume all-electric cars, including luxury SUVs, sold and serviced through a network of experienced luxury car retailers.

PRESS CONTACTS

Dan Connell - Chief Brand Officer    

(M) +44-(0)-7464 039401    

Email: d.connell@automobili-pininfarina.com    

Luca Rubino - VP, Digital Communications

(M) +49-(0)-17841-16025

Email: l.rubino@automobili-pininfarina.com  

Source : https://finance.yahoo.com/news/automobili-pininfarina-appoints-board-directors-220100236.html

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