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The "Omnibus 2017 - New Cars: The Opinions of Car Owners (The Second Wave)" report has been added to ResearchAndMarkets.com's offering.
The project is based on the formation of a representative sample, corresponding to the regional structure of sales of cars of the studied brands. In the course of the study, we get a customer evaluation of the owners of the most popular brands in the rating of Russian sales (about 30 brands).
The project also provides an opportunity to compare annually the change in indicators by brands and ask the questions of respondents participating in the survey.
The survey estimates:
- Satisfaction with the car (for a number of parameters),
- satisfaction with the service at the official dealer service (for a number of parameters),
- The dealer service confidence index,
- The re-purchase index and the NPS index.
In 2017, the second wave of research was carried out, another brand was added to the usual brand composition - the Datsun brand. As a result, the total number of brands in the report is 31, and the total number of respondents is over 3100 car owners.
Key Topics Covered:
1. Assessment methodology and basic parameters
2. Satisfaction with the car
3. Satisfaction with the service in the dealer service center
4. The trust index of the authorized dealer service center
5. Net Promoter Score (NPS)
6. Plans to replace the current car
7. Characteristics of respondents
8. Consumer preferences by brands
- Great Wall
- Land Rover
For more information about this report visit https://www.researchandmarkets.com/research/75ggfw/russia_new_cars?w=4
View source version on businesswire.com: https://www.businesswire.com/news/home/20180816005204/en/
SOURCE: Research and Markets
Laura Wood, Senior Manager
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Related Topics: Cars
Copyright Business Wire 2018
Source : https://www.marketwatch.com/press-release/russia-new-cars-omnibus-2017---the-opinions-of-car-owners---researchandmarketscom-2018-08-16
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